When you started your business the first thing you wanted to do was tell everyone on social media. You tell your friends and family to “Like your Page” or to “Follow us”. You shout from the rooftops about your business on social media because you’re so excited.
You get leads, you get clients and then all of the sudden Facebook and Instagram start acting weird. You can’t refresh your page, your posts are showing and you keep seeing the same posts. You text your friends and you find out Both IG and FB are down.
That’s when the dread sets in that you’re about to miss sales because your WHOLE entire business marketing is on social media and your potential clients don’t know how to reach other than your DM’s.
Does this sound familiar? Facebook and Instagram went down twice in 2019 and for some business owners that meant their whole entire business went down.
So this episode is all about how banking on social media can and will hinder your business more than help it.
Just think, If Mark Zuckerberg decides to say no more and these platforms were to go away what would you do? Some of yall would be SOL with no paddle because your entire business is only on social media.
In this episode I’ll discuss:
Why it’s dangerous to only use social media to market your business
Ways to make sure you have a consistent strategy that takes potential clients from social media and to your website or list
How to use social media to establish yourself as the expert in the industry for what you do.
Social media is an assistant to your marketing strategy. Just don’t bank your whole business on it
Thanks for listening! Don’t forget to share this episode with a biz friend who is looking to get more visible and make bank.
Let’s continue this conversation over on The Empirenista Business Incubator with Alicia Henderson. How will you apply these tips in your business visibility plan?If you enjoyed this episode, make sure to take a screenshot of it and share it on your Instagram Stories, tag me in it @aliciahendersonbiz and use #empirenistabizsuccesspodcast.
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Sponsored by the Empirenista Business Incubator Community on Facebook.